Google to switch completely over to mobile-first indexing by September 2020

You only have to look around you on a daily basis to see just how many people are using their phones, for example, while commuting or while sitting in a café. Although some may be communicating with friends, family or colleagues many will be searching the internet for work or personal research such as shopping, holidays, public transport timetables, or even the best places for lunch in the area. The steep increase in mobiles being used for internet search over desktop devices means Google’s decision to make a full switch over to mobile-first indexing completely makes sense and, with mobile devices constantly evolving, the use of them on a daily basis is only going to become greater in the future.

Google started the introduction of mobile-first indexing right back in 2016 so this isn’t something new and many businesses already use mobile-first indexing to enhance their search engine optimisation and rankings. For Google to index pages it needs to be able to crawl information successfully and if your business isn’t accessible to Google’s Mobile-Crawler then it could affect your website’s indexing and lead to an impact on the rankings of your webpage. With over 70% of businesses already using mobile-first indexing it is vital you act now to ensure it is not your business that is left behind.

So why is mobile-first indexing so important in this modern world of the internet?

It’s simple really, bearing in mind the increased use of mobiles, mobile-optimised websites enhance the speed at which customers can be reached meaning consumers access an informative website that is instant. By increasing the speed and accuracy of information through mobile search means customer satisfaction will be greater and will enhance consumer relationships and sales.

For consumers to feel satisfied they want consistency, quality, and reliable information so ensure that your website across both your mobile and desktop is the same. Don’t substitute information or enhance the visibility of one over the other. Consistent content, headings, links and high-quality images should appear successfully on both sites and always ensure to use the same metadata across the two and the correct supported formats for images.

Keeping websites organised, clear and concise means customers can find information or discover new things easily and quickly. I’m afraid to say that’s what it’s all about today…instant answers at our fingertips when we need them. There really is a very important aspect to remember when building a relationship between business and consumer and that is to keep things human, after all, we may be living in a vast digital world but behind every screen is a human being.

Here at Zigzag we build all our websites with a mobile-first approach to ensure high-quality visuals, and that content and navigations will be concise and effective when customers use mobile searches. We then ensure that the transfer to desktop matches the same consistent quality and check that navigations are successful and user friendly across both sites. We want your business to stand out from the crowd and so pride ourselves on producing high-quality websites that are unique and tailor-made for you.

Making your business website mobile-ready will only enhance the speed at which customers can reach you, surely that’s got to be a good thing in this ever-growing digital world.