Like anything in life, mistakes can happen. But for a new business starting out on social media what are the most common mistakes to look out for and what can you do to avoid them? The Young Entrepreneur Council have come together and listed the top mistakes on social to be made aware of.
For new businesses starting out on social media, social media marketing may seem simple but there is a lot of things to consider and methods to follow in order to be successful. Staying at the top of social media marketing requires constant observation and analysis, which requires the tweaking of strategies to help implement the best plan for your business.
Firstly, posting inconsistently. One of the biggest mistakes many new users make is posting content inconsistently on social media. This may consist of a flurry of posts one week and then a reduced amount of content the next. This method of posting can lead to consumers ignoring content until it appears in their feed. Whereas posting at a specific time each day will soon then become known to users and will form familiarity with the brand.
Posting without a strategy is another common mistake. So often new brands put out content without not having a thought behind why they are posting it. Customers will begin to only trust brands when they trust what is behind the brand. Loyalty is a key quality when growing a brand, therefore you want to post authentic content.
So often now new users are looking past using tools such as posting stories. Stories are a great way of cultivating your audience and brand while forming an exciting relationship with your audience. In recent years we have seen how audiences want short and digestible content and stories are the perfect tool for delivering this to users. As it is vital when marketing to give people what they want.
When beginning on social media you need to be sure you are tailoring content bespoke to each platform you are using. Each social media platform requires a different strategy and it should not have the same one applied across them all. You need to treat each platform and approach uniquely.
From time to time some brands may receive some negative comments or reviews but this should not be ignored. Not only do they provide feedback but an opportunity to learn from mistakes. It is important to reply and ask them to message you for further discussion. Never ignore.
When creating something, credit needs to be given. Be sure to give people credit when using their content on your social media as it shows appreciation. It also helps the influencer who is helping you.
Social media is a perfect tool for interacting with your audience but often brands rely too heavily on automation. Therefore, it is important to find time to connect and engage with your audience to build a worthwhile relationship through real-life content.
Lastly, a big mistake is brands taking too long to get started. Social media is an opportunity for people to learn about you as a brand and engage with your content. There needs to be a level of priority in order to help drive results. Those not using social media are missing out on a large proportion of users.