Google releases new and updated Google My Business features for local SEO

Since the Initial impact of Covid-19 Google My Business (GMB) has adapted quickly to provide companies with vital updates allowing them to enhance communication with their customers and provide them with up to date accurate information regarding their business and the daily operations of them. With so many local businesses feeling the pressure it is […]

The top Social Media trends that are here to stay in 2021

Social media communication rose by 10.5% during the last year and it has been reported that there are 12 new Social Media users every second. With figures like this it is easy to see why social media usage has risen during the worldwide pandemic of Covid-19 and, interestingly, why certain social media trends are setting […]

Product-led content marketing

We live in a fast-paced world that is forever evolving. Changes are happening daily and in every minute, but what if this fast-paced way of living is altering our reality and in fact what we really need in these unsettled times is a true image of life? During these challenging periods, consumers are looking to […]

Google Search launches a new mobile interface and design

With the ever evolving world we live in and our increased demand for answers that are quick and efficient it is well-known that the majority of Google searches are now completed on a mobile device. Answers at our fingertips within seconds that we can’t seem to live without these days. Google says, “The redesign is […]

Content Marketing Skills for 2021

With the world of content marketing forever growing and the intense rapid increase we have seen during the past year in search and online purchases the demand for fresh, imaginative individuals with a passion for all things digital has never been greater. 2021 appears already to be challenging for many as we continue the fight […]

Google’s phasing out of Modified Broad Search – What you need to know

As of February 2021, Modified Broad Match will no longer be a feature in Google search. The ability for advertisers to specify certain words (with a + sign) included in a search will no longer exist. These changes are important and need to be considered as the long term impacts on your business may have […]

YouTube SEO for beginners

Right now being seen is more important than ever, especially when it comes to the survival and progression of your brand or business. With so many companies fighting for their futures and new up and coming brands demanding a slice of the pie, standing out from the crowd has never been a greater mission. With […]

SEO in 2021

Online searches have never been so high and, with the worldwide Covid-19 pandemic still gripping the world, businesses are relying on e-commerce sales more than ever. With this in mind ensuring your business is standing out in a crowded market has never been so important.Your business may just have got through one of the most […]

Content Experiences-What are they and how do they support content marketing?

Engaging, immersive and memorable that’s what an experience should be and when it comes to marketing your brand or business why should this be any different? Whether it is experienced in the real world or digital world? In 2019 Randy Frisch coined the term “content experience” in his 2019 book ‘F#ck Content Marketing: Focus on […]

Digital marketing trends for 2021

There is no doubt that 2020 has definitely been a challenging year for lots of businesses and for some the pressure has pushed them to the very edge of survival, forcing them to look at drastic new ways of trading and reaching consumers. For many, this has allowed adaptations that have future-proofed businesses and enabled […]