What is CRO (Conversion Rate Optimisation)?

In the digital world, we see many initialisms, acronyms and abbreviations. These can often seem a little confusing, really they are not, and they are simply a quicker way of recognising important information, processes and trends. In the increasingly fast-paced world of digital marketing if you run a business it’s a good idea to have […]

Zigzag Media launches real-time ‘I’m Self-Isolating’ platform

As COVID-19 sweeps the nation an increasing number of households are now self-isolating. In response to this we have today, 18th March, released our live platform imselfisolating.org to help identify hotspot areas where people are self-isolating. The easy to navigate map takes just seconds to populate. By visiting imselfisolating.org users are asked to enter their […]

Google to switch completely over to mobile-first indexing by September 2020

You only have to look around you on a daily basis to see just how many people are using their phones, for example, while commuting or while sitting in a café. Although some may be communicating with friends, family or colleagues many will be searching the internet for work or personal research such as shopping, […]

Local-Services ads begin appearing in Google Home voice results

Although Google is not yet disclosing the fact that some of the results are actually ads. The question of how Google Home (and Amazon Echo, and any other voice based service for that matter) will make money from smart speaker and smart display devices has always been a bit open ended question… However, Reuters discovered that Google […]