The core of our success stems from our 100-day plan approach to digital test and learn marketing. But we’re getting ahead of ourselves.
We can’t create a plan without an idea, and our ideas will always lead to questions before we can reach a conclusion that becomes the building block of a strategic approach to 100 days of digital activity testing. So let’s start at the beginning.
“Strategy” is a word thrown around all too frivolously in marketing speak. However, without a robust strategy (or plan) any activity will struggle to realise its full potential.
Working closely with your brand and in-house team we create and deliver KPIs that have a real-world impact on your business success. We’ll help ensure the business success objectives are clear and realistic and provide applicable routes to achieve goals through the interrogation of business intelligence, historical performance data and comprehensive trends, industry and socio-economic insight analysis.
All our digital strategic planning activity starts with a full digital landscape shakedown, reviewing and testing data sets and analytics as well as identifying gaps in digital intelligence and media laydowns. And why do we go to such lengths before we even start? Because all this data testing is flawed if the source data isn’t absolutely bombproof and robust.
We can’t stress how important an accurate and reliable analytics setup is. It’s the life-blood of digital marketing and we’ve seen it built in all sorts of ways. We always audit new clients’ analytics and data capture tech as part of our planning and can help ensure that your information and insight data is best-in-class.
We live in a world of multi-channel consumerism, and often the ability to report on consumer behaviour is limited as a result of the way data is captured via analytics. We help build the tools, measure the touchpoints, and create reports, funnels and dashboards to keep your data clean, reliable and granular so it can be accurately interrogated to help your brand stay at the cutting edge of your industry.
This is where we test, test and test again – the battlefield between you and your competitors. It’s where we build testing matrices and develop them to take our hypotheses to the point of statistically viable insight.
We build granular, layered and effective media tests across Paid Search, Paid Social, Display (programmatic), SEO and Digital Content Placements to elevate advertising returns and create industry leaders with the brands we help.
We’re paid search experts, and help your in-house team get more from their paid search activity than they thought possible. We look at the big game while running tests in the markets you operate in with hyper-granular and targeted messaging. We cut to the metrics that count, and we work directly with Google, Microsoft & Amazon to tailor campaigns and embrace new technologies that keep our findings statistically actionable and our clients at the forefront of their field.
We build on your brand’s foundations across paid social media, with expert support through all social media channels including Instagram, Facebook, Twitter, LinkedIn & TikTok. We excel at creating granular strategies and building audiences who engage, offering support through ad format selection, creative testing, user flow and cross-channel experimentation. Our experience is second to none, and we work closely with your organic social resources to ensure all social media touchpoints are incorporated into the user flow analysis. After all, only a precious few (mostly digital marketeers- (and we know most of them) engage with Instagram with the express intent of only looking at advertising.
From awareness driving “top of the funnel” ads, to retargeting “closers” engaging consumers with direct response messaging to harness conversion KPIs, we build campaigns using the same test and learn model we apply to all our channel activity. We’re fastidious about our campaign viewability and effective metric analysis and we’ve spearheaded the approach that accurate statistical reporting should be transparent and clear. We share insights with the brands we work with, with clarity, transparency and a steadfast absence of ambiguity.
View-through conversions (VTC), click-through conversions (CTC) and assisted conversions all play a role, but in the complex world of programmatic display (especially as part of the wider digital channel mix), all conversions are not equal – despite what some might say.
We’re clear, concise and transparent about our SEO. We help brands review, analyse and evaluate their websites in order to maximise their SEO for the long term. We develop robust roadmaps to drive successive traffic and conversions via all major search engines, and we build robust and exceptionally well-structured outreach campaigns to combine your customers’ search experience with reviews, Google My Business and PR placements throughout extensive and carefully selected and curated media outlets.
Identifying and testing where your customers engage most is key, and as part of our tests, we’ve built lasting relationships with media owners and content curators to secure reliable and effective placements for clients across the full spectrum of communications services. We develop and publish exceptional copy, secure informative interviews and thought leadership pieces, build disruptive communications strategies and test and refine our media placements repeatedly to ensure every punctuation mark, commentary piece and news release has a positive and demonstrable impact on your bottom line.
With a simple yet hyper-granular test and learn approach, we help get more of your site visitors converting and engaging. It’s simple, and there’s no rocket science necessary. It’s far more cost-effective to generate an uplift in conversions from visitors who are already visiting and engaging with your brand than it is finding and securing new ones. As an integral part of everything we do, our fastidious attention to detail in our CRO testing schedules form the hub of our clients’ strategic development and revenue growth.