Content trends for 2021

Many businesses rely on good quality content to be seen, heard and increase their online presence in a crowded market. With online commerce dramatically increasing this year, there has never been a better time to start preparing your business’ content ideas for 2021. High quality content posted consistently helps to increase search engine optimisation (SEO) […]

Examples of content marketing

There are many ways to get your business noticed but one of the most powerful methods when developing digital marketing strategies is content marketing. No matter what the size or scale of your business using content marketing to enhance the awareness of your brand or product really could improve your customer relations and sales overall. […]

How to create high converting landing pages

Before we begin looking at how to create high converting landing pages let’s just clarify exactly what a landing page is. A landing page sounds like a complicated term that may be used in connection to aircraft but actually it isn’t that at all, in fact, it’s quite simply an instant single web page that […]

Content marketing – getting the basics right

Getting the basics of content marketing right means fully being clear on what content marketing is. Content marketing is quite simply a marketing technique that shares digital online content in different ways often through blogs, articles, videos and social media posts to generate interest in a brand, service or product. It does not directly promote […]