Content Marketing Skills for 2021

With the world of content marketing forever growing and the intense rapid increase we have seen during the past year in search and online purchases the demand for fresh, imaginative individuals with a passion for all things digital has never been greater. 2021 appears already to be challenging for many as we continue the fight […]

Google’s phasing out of Modified Broad Search – What you need to know

As of February 2021, Modified Broad Match will no longer be a feature in Google search. The ability for advertisers to specify certain words (with a + sign) included in a search will no longer exist. These changes are important and need to be considered as the long term impacts on your business may have […]

Digital marketing trends for 2021

There is no doubt that 2020 has definitely been a challenging year for lots of businesses and for some the pressure has pushed them to the very edge of survival, forcing them to look at drastic new ways of trading and reaching consumers. For many, this has allowed adaptations that have future-proofed businesses and enabled […]

What is CRO (Conversion Rate Optimisation)?

In the digital world, we see many initialisms, acronyms and abbreviations. These can often seem a little confusing, really they are not, and they are simply a quicker way of recognising important information, processes and trends. In the increasingly fast-paced world of digital marketing if you run a business it’s a good idea to have […]

How online marketing will be more prevalent this festive season

Right now online search has never been so intense. More and more consumers are turning to online shopping and the majority of individuals start with an online search in their quest to find the perfect gift. With the current worldwide pandemic of COVID-19 still causing havoc on the day to day running of everyday life, […]

Time to make some changes

Right now, there has never been a better time to implement changes in the way businesses are functioning. With the impacts of the current pandemic leaving a lasting imprint on the future success of many businesses it is vital that those who are struggling utilise all the tools at their disposal. Digital marketing is key […]

Adapt your brand to keep moving forward

Learning to adapt is one of the largest aspects we have all had to face over the past few months whether it has been the way we work, shop, study or travel but for many, the greatest adaptations have been for the businesses that have had to dramatically change the way they provide a service […]

SEO in 2020

“Google no longer a search engine but an engine full of answers”… When you consider the above quote it is very easy to see how we use search engines is rapidly changing. Development and progression in search engine optimisation is moving swiftly and if you want to stay ahead of the game and make your […]

Digital marketing trends to watch out for in 2020

With the year 2019 over and the excitement of a new year, and even a new decade, beginning the year 2020 looks like it will shape up to be an iconic year in many different ways but especially in the world of digital marketing. It’s a big wide world out there and if you want […]

Approach Digital PR in the right way

Digital PR is one of the best ways to increase your brands awareness online, being seen is not only enough these days, today it is all about being seen, recognised and being approachable to enhance the customer knowledge and build lasting relationships between business and consumer. More than ever we live in a world where […]