Amazon’s Fake Review Problem

Amazon has been hit yet again with a spout of fake reviews across a wide array of products, predominantly electronics, beauty products, clothes and supplements, with these products averaging over 60% fake reviews. This is a huge issue Amazon are clamping down on as reviews not only optimise the products place when searched, it is […]

Google Is Getting Rid Of Average Position!

Google just announced the end of average positions. Should we panic or should we have expected this years ago? Google clearly wants us to shift our focus from average position reporting to impression share. This is nothing new – with their rollout of four new ad position metrics centered on impression share in November of last year, we can’t claim […]