We’re setting up shop in Cape Town…

That’s right, we’ve got a shiny new address in the heart of Cape Town.   It was a logical step, especially as one of our directors is thoroughly South African. Not to mention that we do a huge amount of activity in South Africa for existing clients, know the area, and as there’s little in […]

Google Is Getting Rid Of Average Position!

Google just announced the end of average positions. Should we panic or should we have expected this years ago? Google clearly wants us to shift our focus from average position reporting to impression share. This is nothing new – with their rollout of four new ad position metrics centered on impression share in November of last year, we can’t claim […]