Google advertising and shopping features developing at a rapid pace

There is no doubt that the way we search and shop for purchases is rapidly changing. It is evident every day on the ever changing face of our highstreets, yet is it any surprise when the ease, speed and convenience of buying items online is forever getting quicker and more instant. Long gone are the […]

Amazon’s Fake Review Problem

Amazon has been hit yet again with a spout of fake reviews across a wide array of products, predominantly electronics, beauty products, clothes and supplements, with these products averaging over 60% fake reviews. This is a huge issue Amazon are clamping down on as reviews not only optimise the products place when searched, it is […]