Google’s phasing out of Modified Broad Search – What you need to know

As of February 2021, Modified Broad Match will no longer be a feature in Google search. The ability for advertisers to specify certain words (with a + sign) included in a search will no longer exist. These changes are important and need to be considered as the long term impacts on your business may have […]

YouTube SEO for beginners

Right now being seen is more important than ever, especially when it comes to the survival and progression of your brand or business. With so many companies fighting for their futures and new up and coming brands demanding a slice of the pie, standing out from the crowd has never been a greater mission. With […]

SEO in 2021

Online searches have never been so high and, with the worldwide Covid-19 pandemic still gripping the world, businesses are relying on e-commerce sales more than ever. With this in mind ensuring your business is standing out in a crowded market has never been so important.Your business may just have got through one of the most […]

Content Experiences-What are they and how do they support content marketing?

Engaging, immersive and memorable that’s what an experience should be and when it comes to marketing your brand or business why should this be any different? Whether it is experienced in the real world or digital world? In 2019 Randy Frisch coined the term “content experience” in his 2019 book ‘F#ck Content Marketing: Focus on […]

Digital marketing trends for 2021

There is no doubt that 2020 has definitely been a challenging year for lots of businesses and for some the pressure has pushed them to the very edge of survival, forcing them to look at drastic new ways of trading and reaching consumers. For many, this has allowed adaptations that have future-proofed businesses and enabled […]

Local advertising and how its purpose has become more prevalent

Local advertising is about targeting the consumers closest to the location of your business or company, and right now this has never been more important. Where consumers would have once travelled a distance to find brands and services to meet their needs the current impact of Covid-19, and the restrictions we have on daily living, […]

Content trends for 2021

Many businesses rely on good quality content to be seen, heard and increase their online presence in a crowded market. With online commerce dramatically increasing this year, there has never been a better time to start preparing your business’ content ideas for 2021. High quality content posted consistently helps to increase search engine optimisation (SEO) […]

Google Analytics 4

Firstly, before we delve into Google Analytics 4, what is analytics? Simple answer…Analytics is the analysis of digital data that is used to find, understand and communicate meaningful patterns within the content. Results allow for change to be implemented improving communication, services and in business sales. Whether it be a small, medium or large scale […]

Nextdoor – The new location-based marketing tool

This year has not been an easy one for many businesses. With the future still looking a little unsettled helping your business survive this challenging period is more important than ever to help secure its future and be there for the many customers who require your services or products. Right now online sales for businesses […]

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